Campaign Overview: An on-going intensive media relations and reputation management campaign
In 1997 Ryanair, Europe’s largest low fares carrier had no representation in the UK. After securing the PR account on a retained basis the airline was taken from a relative unknown quantity to being at the forefront of the UK aviation industry.
The PR campaign included seasonal promotions, seat sales, publicity of the airlines route expansion, crisis and issues management, numerous destination press trips and city briefings for financial press.
Over this period Ryanair became regular viewing on news programmes such as BBC2’s Working Lunch, ITN news and Sky news, as well as being a regular feature in travel and aviation articles within trade media such as Travel Weekly and TTG and national newspapers including front page coverage in The Guardian and The Sun.