Client: Wrapid, UK
Campaign Overview: Publicity campaign to raise awareness of new restaurant in Leeds
A new line of thinking in fast food restaurants opened in Leeds city centre selling a selection of sweet and savoury wraps, offering a real alternative for both breakfast, lunch or even a mid-afternoon indulgence.
The opening of the restaurant was supported by a promotional leafleting campaign in and around Leeds City Centre. In addition, reader offers and editorial features were run in the Yorkshire Evening Post. Further offers to capture the commuter market were featured in GNER magazine. The BBC’s Olive magazine also featured the restaurant in the regional round up pages of the publication.