Get heard… above the herd

Planet Hollywood Cobram Estate Branston Babylicious Sunsweet
Wrapid New Zealand


Client: Trade New Zealand

Campaign Overview: Market research

The official New Zealand Government Economic Development Agency commissioned market research to determine the potential success of launching a Maori brand into the UK food market.

Specially designed questionnaires were produced and a comprehensive market survey was conducted among buyers and other opinion formers within the UK food industry. This encompassed both retail and food service sectors, to gauge the reaction and potential success of a Maori speciality food brand.