Client: PGA, Australia
Campaign Overview: Publicity campaign to raise awareness of the PGA trade and consumer exhibition
The PGA golf show is one of the biggest golfing events in Sydney.
The aim of the campaign was to generate media noise including pre-publicity to encourage people to attend the show. The campaign also involved hosting a media breakfast at the opening event and liaising with journalists to secure favourable reviews.
This media briefing was covered by local television networks and reviews were published in the Sydney Morning Herald and The Telegraph.