Client: Mercedes, UK
Campaign Overview: An event and media relations campaign to launch the SLK
An exclusive event was organised to present the new Mercedes SLK to press.
Key journalists were invited to attend a presentation and lunch at Lords cricket ground. This was followed by a photo opportunity as media were taken to the official unveiling of the SLK. Each journalist was presented with car keys allowing them to drive away with a car of their own for the weekend. Each car sported a personalised number plate e.g. ‘Observer 1’