Client: Clubcorp, Australia
Campaign Overview: A low key publicity campaign to raise awareness and encourage new club members
Clubcorp operate over 200 private golf clubs worldwide. The brief was to generate high profile coverage in specialist media focusing on the business community in Sydney.
This campaign included liaising with specialist golf and business media and hosting a series of exclusive facility visits to golf clubs, followed by an interview and lunch with the company spokesman.
Coverage was secured in publications such as the business supplement of the Sydney Morning Herald and The Financial Review.