Client: Vintage Roots, UK
Campaign Overview: A publicity campaign to generate awareness of an organic wine company
The largest organic wine distributor in the UK launched a campaign to promote the health and taste benefits of organic alcohol to the UK consumer.
Two highly successful media tasting afternoons were organised and attended by over 40 drinks journalists.
In addition, the campaign also comprised of back up support at trade events and exhibitions, sampling, product reviews and competitions across trade and consumer media.
Without any advertising, sales in the first 12 months rocketed by over 300 per cent and the target was successfully doubled again in year two.