Client: Remy Martin, Australia
Campaign Overview: An event and publicity campaign to assist in changing the brand image of Remy Martin cognac
Perceived as an old mans drink, the objective here was to change the tired image of the brand and encourage younger Remy Martin drinkers.
Sydney’s A list celebrities along with print and broadcast media were invited to attend a ‘Remy Session’. Remy Sessions were a series of relaxed ‘lounge style’ events held on Sunday afternoons in some of the newest and hippest locations around Sydney’s Central Business District.
Top DJs were hired including Geoff Barrow from Portishead and a variety of sexy Remy Martin cocktails were served to illustrate the versatility of the drink.
The events received excellent coverage with listings and drinks media as well as excellent reviews in the Sydney Morning Herald.