Get heard… above the herd

Essensuals Wella Brylcreem Underground

Beauty

Client: Wella, Australia

Campaign Overview: Direct marketing campaign to introduce new colour range to salons

Wella wanted a marketing campaign to promote their Koleston Perfect product to buyers in salons across Australia.

A photographic shoot was organised with top models and a leading Sydney fashion photographer to capture the range of hair colours available in the Koleston palette.

Images were produced to illustrate the new range and used to create stylish POS material for use in salons. These included posters, calendars and appointment cards. Images were also used in print media advertising campaigns.